How To Earn Money From Pinterest

How to earn money on Pinterest

Do you love Pinterest? Would you believe you can earn money from Pinterest?

It’s true.

I’ve done it, it’s fun, and it’s surprisingly easy to do!

Make money on Pinterest working from home

How Do You Make Money From Pinterest?

Thought Pinterest was just a great place for building your dream homes and finding your next DIY project? Think again.

While Pinterest is great for those things, it’s capable of so much more.

Pinterest is a powerful way to drive traffic (or get people to go) to websites, but most people don’t understand how it works. If used in the right way, Pinterest can increase business and therefore, money earned.

There are two basic ways to earn money from Pinterest:
1. Getting traffic and email subscribers to your own website, blog, YouTube, or social media channel where you offer products, services, or affiliate marketing
2. Manage Pinterest accounts for others as a Virtual Assistant (learn more about becoming a virtual assistant here!)

You must learn how to do #1 (use Pinterest to direct traffic) and if you don’t have your own money-making blog, then you’ll also need to learn #2 and help others as a Pinterest Virtual Assistant. Thankfully, both are pretty easy.

If you work as a VA, your primary goal will be to send lots of new people (potential customers) to a business’s website. This could be an online business or even a brick-and-mortar business. The business owner will love you for all the potential new customers to serve, and you’ll get paid for spending your time creating eye-catching images and finding awesome pins.

This is exactly how you could start a business and get paid to be on Pinterest as a VA.

What Does a Pinterest Virtual Assistant Do?

Whether you want to learn how to use Pinterest to drive traffic to your website or your client’s, you’ll do a variety of things on Pinterest, such as:

  • Setting up Pinterest business accounts
  • Designing pins
  • Uploading pins
  • Writing pin descriptions
  • Scheduling pins
  • Finding group boards to contribute to
  • Looking at Pinterest data
  • And of course, lots of pinning!

You might be wondering: Can’t anyone who knows how to use Pinterest manage a business Pinterest account? Don’t most businesses hire one person to manage a bunch of social media accounts?

If businesses really want results, they need someone managing their Pinterest account who understands not only how to use Pinterest, but how to use Pinterest for business.

And that’s what many general virtual assistants or social media managers are missing.

Related: Check out these great virtual assistant website examples to see what kind of skills virtual assistants are offering to earn legit money from home.

Why Is It Important to Specialize in Pinterest Skills?

Because Pinterest is not really a social media platform, like Facebook or Instagram.

Pinterest is really a search engine…like Google.

Think about it. You don’t go to Pinterest to socialize. 

You go to Pinterest and you type into the search bar to find something specific. It might be “best gift ideas for brother,” or “how to save money.” You don’t go to Pinterest to start a discussion or comment on what someone ate for dinner. You usually go to Pinterest to find new ideas or inspiration. Pinterest is a search engine.

So managing someone’s Pinterest account and using it for business takes a unique set of skills. It’s different than your typical social media account, where the goal is to socialize. You have to understand how to get your pins to show up for relevant searches.

These skills are unique, but you can learn them rather easily and implement in just one month.

How do I know?

I did it. And it was much easier than I thought.

It wasn’t something I figured out on my own though. The way I use Pinterest for my personal use is very different than how I use it as a virtual assistant. I needed someone to teach me the ways of Pinterest for business, and I couldn’t have done it without taking a good course first.

Related: How to earn money as a proofreader from home if that’s more your thing.

How I Stumbled Upon Earning Money on Pinterest

When I decided to write a book and start a blog, I knew I had to get people to my website somehow.

Browsing Pinterest was a fun pastime for me. Before kids. And before deciding to stay at home with my kids plus starting an online business. There was simply no more time for browsing Pinterest.

But when I discovered that Pinterest could be a traffic generator, I knew that was the one for me. You mean I could spend more time on Pinterest as part of my business and working hours? And it would help me earn more money? Uh, yes, please!

I shared this discovery with one of my mentors and virtual assistant clients, and this awesome guy saw my passion and took a risk. He was going to let me create and manage a Pinterest account for his business. We agreed I could implement what I learned from a Pinterest course for his business as part of my virtual assistant responsibilities.

We both knew Pinterest could drive insane traffic. I loved Pinterest and he loves new traffic but didn’t get how Pinterest worked. Thus, we agreed I could implement what I learned from a Pinterest course for his business as part of my virtual assistant responsibilities.

I was stoked and dove right in. I took the course over a few days, created my to do’s, and got to work. It was clear this client wasn’t expecting a gigantic increase in traffic right away, but over the following 6 months or so, we were both hoping to see an increase in the number of visitors to his website.

How to earn money from Pinterest without a blog

Case Study: Making Money as a Pinterest VA

I did exactly what the course taught, and to both of our surprise, it only took one month before thousands of new people were going to his website.

After two months, more than 3,800 new people went to his website. He’d been active on Facebook, Twitter, and YouTube for over a year, yet within just a couple of months, 94% of his visitors that came from a “social media” source were coming from Pinterest.

By the third month, over 7,600 new people were going to his blog. It was incredible.

And the best part? All I did was what the course told me. It was as simple as following the steps.

My client was baffled and ecstatic. And so was I!

This wasn’t a fluke either. Pinterest is increasing traffic to websites of all different kinds of businesses, from authors to Side Hustle Nation, whose traffic increased 25x in just 60 days because of Pinterest.

With results like this, it’s no wonder businesses are specifically looking to hire Virtual Assistants who understand how to use Pinterest for a business. It’s kind of hard to turn away the potential of thousands of new customers every month.

How You Can Learn to Use Pinterest for Business

If you’re like me and you like Pinterest but don’t know how to use it as a business tool to earn money, you’ll want to check out Become a Pinterest VA Today

Kristin started as a Pinterest VA years ago and had incredible success. She has her successful blogs that utilize Pinterest, and she’s gathered all she’s learned and breaks it down for you in a step-by-step course with easy-to-follow directions, even for a beginner.

This course is recommended for beginners in the Virtual Assistant world because the modules are more focused on what your role would be like, how to start your business, and how to find clients.

Working as a Pinterest Virtual Assistant or managing Pinterest accounts for other clients is a flexible job that allows you to work from anywhere. It’s an excellent side hustle for stay-at-home moms or pregnant women who want to supplement their family’s income without sacrificing a lot of family time.

Click here to learn more about the Pinterest VA Course

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For more tips about working from home and earning more money, check out these articles:

You Can Earn Money On Pinterest

You can earn money from Pinterest IF you learn how to use it to get traffic to your websites or others, which then offer visitors services, products, or affiliate marketing.

Learning to use Pinterest for business has unlimited potential because the steps can be replicated for so many different businesses (i.e. many different paying clients).

If you are looking for a way to make money from home, and you like Pinterest, this may be a perfect side hustle for you. Taking a course like Become a Pinterest VA Today will teach you the exact steps you need to follow to start using Pinterest like a boss.

Finding work you enjoy is worth the investment because it is something you’ll stick with and won’t dread doing each day. You can use your new Pinterest skills to help others and make money yourself. Now that’s working smarter, not harder. 🙂

Cheers to Common Cents & Your Success,

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This post was originally published in 2017. It was updated in 2024.

Val Breit

Val Briet helps women create a life they love with money hacks, productivity tips, unique gift ideas, and honest reviews to find products that are worth it!

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